Calvin Broadus has long established himself as a man of many aliases. When he slid in “Deep Cover” in 1992, he defiantly referred to himself as ‘Snoop Eastwood,’ a nod to a certain cinematic icon. In the twenty years that have passed the man has forged his own legendary trajectory. In a career when he has been most commonly known as Snoop Dogg, he has reached the pinnacle of superstardom. Snoop has headlined tours that continue to live in infamy; released back-to-back Platinum albums; created his own record label; and starred in blockbuster movies. He is so respected in the Hip-Hop community that his peers frequently refer to him as ‘Uncle Snoop,’ an indication of their admiration. A twenty-year run that has seen him receive every Rap accolade imaginable was effectively capped when he was bestowed with the BMI Icon award last year.
Snoop’s moniker has always adapted to his position in life. Snoop Doggy Dogg was the young man suddenly made the focus of unprecedented media scrutiny. Snoop Dogg reflected the relatively assured artist of later years, whether aligning himself with Master P’s southern powerhouse No Limit Records or growing as an entrepreneur. Tha Bigg Boss Dogg is the authoritative Hip-Hop veteran who has acted as a mentor to emerging talent like Wiz Khalifa. What those names share, however, is their connotations with the genre of Hip-Hop. The “Dogg” handles are immediately associated with definitive gangsta rap – music that uncompromisingly details violence, misogyny, and crime.
Gangsta rap is no longer the sole reflection of Calvin Broadus. As those closest to him have always attested, he is ultimately a kind, intelligent, and positive person. Having extended his scope beyond the aggressive brand of music he helped popularize, the curious artist made a life-changing pilgrimage to Jamaica earlier this year. Few people could have predicted how radically this travel would affect the artist’s outlook on life. Wholeheartedly embracing the Rastafari culture of the country, Snoop experienced what is best described as a spiritual and creative awakening. This revelation resulted in the epitaph of one moniker and the prologue of another. Snoop Lion is born.
This startling transformation is best exemplified in Broadus’ first forthcoming album as Snoop Lion, the fittingly titled Reincarnated. Intent on incorporating his newfound love of Jah into his musical output, the album is an authentic reggae release unlike anything ever heard from Snoop. Voyeuristic raps about street culture have been exchanged for impassioned calls to arms, such as the sobering “No Guns Allowed.” The title is an obvious indication of the track’s message, urging a troubled youth to put down their weapons and embrace one another. “Here Comes The King,” meanwhile, is a regal introduction to Snoop Lion and his welcoming musical stance.
News of Snoop adapting to the Rastafari lifestyle prompted countless international reports and fervent speculation. Fans’ widespread intrigue will be satiated by Reincarnated’s accompanying documentary. Partnering with the team at VICE, this feature allows viewers an unprecedented look into Snoop’s touching journey, his acceptance of Rastafarianism, and the creation of an album that begins a new chapter for one of the world’s most prominent entertainers (via osorio at dh tech). With unfiltered access to Snoop Lion and the album’s executive producers, the widely acclaimed Diplo and Major Lazer, Reincarnated has already been accepted into the Toronto International Film Festival.