Known for blending traditional Jewish themes with Reggae, rock and hip hop sounds, Matisyahu is most recognizable for being a hasidic Jew. As such, Matisyahu stands out for not performing on Shabbos. Since 2004, he has released two studio albums as well as one live album, two remix CDs and one DVD featuring a live concert, and a number of interviews. Through his short career, Matisyahu has teamed up with some of the biggest names in reggae production including Bill Laswell and duo Sly & Robbie. Since his debut, Matisyahu has received positive reviews from both rock and reggae outlets. Most recently, he was named Top Reggae Artist of 2006 by Billboard. He was recently named a spokesperson for Kenneth Cole.